Hi, I'm Zhaolei Yin, Product Designer
working on things people hold
and things people tap.
BASED IN SAN FRANCISCO,
AVAILABLE TO WORK
I'm a product designer in the Bay Area, with a background in industrial design, so I care about how things feel, on a shelf or in your hand.
That's taken me from a Coors Light collaboration to an AI‑powered AR/VR storytelling project with CBS News.
Right now I'm building Aurai, an iOS app with a garment recognition model I trained myself. It's in TestFlight if you'd like to try it.
My Work
Waking up early is easy for a week. Rise Streak is built for the second one, when the novelty is gone and it helps to have a group that notices you showed up.
Mobile Productivity
2026, UI/UX
Step Inside Tomorrow turns a broadcast into a place. Walk into the scene, change one variable, and watch the story end differently.
CBS News Project
2025, AR/VR Interaction
Awarded Most Innovative AR/VR Concept
Every glance at a phone mount is a second the road goes unwatched. SVP moves the directions onto the windshield, where the driver is already looking.
Smart Vision Path
2024, AR Navigation
The hardest part of a new language is the first sentence you say out loud. This is a small game for two people, built to get that sentence over with.
Duolingo × Young Ones
2023, Integrated Campaign · UX/UI
A dorm desk has no room for a mirror and no good light. Glowyin clips to the edge and fixes both.
Glowyin
2022, Industrial Design
A 20-year-old fried chicken shop in Wuhan whose signage had gone quiet. The rebrand gives it back the personality regulars still talk about.
Chicken 5 Road
2021, Brand Identity
