SVP — AR navigation in the driver's view of a real road

SVP puts guidance where the driver is already looking, so the road never leaves their sight.

The Problem

Navigation helps us drive. Looking at it can also take our eyes off the road.

A driver reaching over to touch a mounted navigation screen while driving A spatial map interface floating directly in the user's field of view

What if navigation could stay in the driver’s line of sight?

Design Direction

Jonathan, a ride-share driver, smiling at the wheel

Jonathan

36 · Uber / Lyft driver · San Francisco

“I need to know where I’m going without constantly checking another screen.”

  • Long hours driving
  • Night visibility
  • Hands-free

Pain points

Checks navigation frequently while driving.

Faint lane markings are difficult to read at night.

Complex intersections require quick decisions.

Goal

Clear, reliable guidance without looking away.

Motivation

Finish the night’s rides without second-guessing a turn.

Insight

Navigation needs to be understood at a glance, without pulling attention away from the road.

BEFORE DRIVING — COMPANION APP OpenNavigation App Set Destination AIRecommendation Route Selection Choosefastest route Route ready? YES NO PHONE DOWN — EYES FORWARD WHILE DRIVING — WINDSHIELD / VEHICLE-INTEGRATED AR Start Driving AR Guidance Voice / AIAssistance Safety Alerts Arrive atdestination

Experience

SVP AR driving experience overview

Set a destination without looking down.

Ask for help without taking a hand off the wheel.

SVP AR interface detail SVP AR interface detail

Sharpens the lane when the lane is hard to see.

System

Vehicle status — safe
Safe
Vehicle status — caution
Caution
Vehicle status — alert
Alert

Color

#242424
#D9D9D9
#F2F2F2
#FBFF2C
#C2EB2D

Type

AVENIR

Aa Bb Cc

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

RegularMedium

SVP final windshield AR experience
A mother and child crossing a city street

make your
drive safe

In a fast-paced life,
it is important not to lose control
over what is happening. SVP
technology will help you
stay aware of the traffic flow,
giving timely warnings about
the most important road users.

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