Not a story you watch. A place you can enter, question, and fast-forward.

Research

Target Audience

Gen Z · 18–26

VisualInteractiveSocialEarly adopters

63%

have used AR

75%

have tried VR

47%

find VR fun

The barrier is getting smaller.

Cost ↓ Access ↑ Adoption ↑

Watching is no longer enough. What if the news became something you could experience?

Experience

01Explore

Don’t just watch. Take part.

A living room where a 3D terrain map of the Bay Area floats above the coffee table, surrounded by news cards and a virtual anchor
An election map spread across the floor, the viewer reaching in to touch a state while a timeline slider runs from 2025 to 2028
Explore how today could shape the next election.
A globe showing heat data beside a live global chat room, with a slider running from 0 to 100 years
See the impact. Join the conversation.

02Understand

Don’t just hear the story. Ask your AI avatar.

03Predict

Don’t just follow the story. See what could happen next.

Forecast what’s coming.
See how climate change reshapes our world.

Campaign

01Out of Home

A three panel bus shelter light box: Tomorrow’s easier when you prepare today, Tomorrow’s the change you make today, Tomorrow’s best game is how you play today, each signed Step inside tomorrow with the CBS mark
See tomorrow before it happens.

02Social

A TikTok post captioned When you’re on the way to the CBS-VR watch party, showing someone laughing in a headset on the street
A TikTok post captioned I look this happy because I checked the future forecast, five months ago, showing a hiker in a yellow jacket wearing a headset
Tomorrow, in your feed.

03Pop-up

A CBS branded pop-up tent on a campus lawn where a visitor in a headset works over a lit sandbox table while others wait their turn
Future Planning Sandbox
Four people in headsets seated inside a blue virtual newsroom, facing a CBS Evening News broadcast on the wall
Anchor for a Day
Next Up SVP Keep your eyes on the road.

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